School climate improvement

We know many schools start their school climate improvement efforts with smaller projects related to nonacademic areas. This typically includes behavior in the hallways, safety in bathrooms, or clarity about discipline. While this is a safe place to begin working on climate, the impact of these efforts is limited (although …

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Benefits of Buying a New Boiler

When installing a new boiler the increased pressure can cause leaks elsewhere in the system, this is fairly common and is not the fault of the installer and is not the result of the work they have undertaken. In fact, most home emergency policies also require a record of the …

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A Dating Analogy

To illustrate how the old form of measurement based on sales leads is flawed, I like to appeal to a dating analogy. Imagine that a man went up to someone he found attractive at a bar and the first thing out of his mouth was “Give me your phone number …

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Western Kansas

Western Kansas, for instance, gets about the same amount of rainfall each year as southern Arizona. For decades Kansas farmers have increasingly made use of groundwater pumped from the Ogallala Aquifer to grow corn. What will happen when that aquifer inevitably dwindles to the point it’s no longer useful …

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Thinking of choosing a Hull marketing agency?

Are you thinking about choosing a Hull marketing agency? If you're just beginning your search, you may feel overwhelmed by the options, and not have a clue where to start.

There is an advantage of choosing a Hull agency that has a good understanding of your industry, your customers, who …

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Brand Performing Well

Once all the data has been collected and analysed, either internally or together with external advisors, you will be able to derive some insights. Disruptive brands are as diligent about drawing conclusions from data as they are about collecting it. Is the brand performing well on awareness but poorly on …

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Can You See Yourself Directing?

Imagine yourself in a cable network TV studio directing a show where famous actors discuss their careers and films. Imagine yourself interviewing dignitaries in China to report on the growth of the Chinese economy. Imagine yourself on the sidelines at the Super Bowl, hand-holding a camera to capture comments from …

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How Is This Plastic Getting Into The Ocean

On a forest floor a fledgling flesh-footed shearwater lies near its burrow. These migratory seabirds nest on offshore islands, digging burrows to safely lay their eggs and rear their young. The chicks don’t leave their nest in search of food; they wait for it to come to them. Their …

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Scientific Conclusions

What is going on? How can sober scientific conclusions generate such hostility? Drawing conclusions on the basis of careful review and debate of 7,000 scientific papers was lying? Spending five years culminating in careful formulation of meticulously worded recommendations that were subject to seemingly endless debate was irresponsible? Reporting …

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A Word Was Born

Once upon a time, a word was born. Our story begins more than 1.7 million years ago with the early members of our species, Homo sapiens. They had only recently started making stone tools when they first began giving names to the things they saw, heard, and did. While …

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Telling A Good Story

Most people want to hear or tell a good story. But they don’t realize they can and should be the good story. That requires you to become the leader of your own life. And it means going first, even if there isn’t anyone else following you. When unintentional …

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Times Have Changed

Now girls wear ties, men wear dresses, and this whole world is upside down. It’s not bad, it’s just different. Women work alongside men, black people are president, and any yahoo can run a radio station out of their house. Things have changed. You used to get married …

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The Sensible Speaker

Tort law—which governs noncriminal acts, intentional or accidental, that result in injury or loss to others—posits the concept of a “reasonable person” and the level of care that individuals need to take to avoid physically harming others. In tort law, before flinging a lasso, dumping a pail of …

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Distribution Of Lactose Intolerance

In those with lactase persistence, the gene that encodes for the lactase enzyme does not switch off after weaning. Lactase continues to be produced in the gut and milk can remain a viable food. If you look at the distribution of lactase persistence around the globe it ranges from nearly …

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Do I Need Love?

Can a man live without love? Simply put, yes. The question is powerful and may evoke an immediate reaction. The initial response of “yes” does not cover a fraction of what role love plays in our lives. I recall a younger, more naïve and grandiose version of myself. I was …

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Failing Business

Just because it is social media doesn’t mean it shouldn’t use all the same principles as direct-response marketing. It’s been 40 years or more since I replaced old-fashioned prospecting grunt work for a 100% measurable way to attract a predictable, reliable stream of ideal clients. Success at …

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Best Hotels To Stay

The Blake is a brilliant choice of hotel. At the base of the lifts at Taos Ski Valley this premier hotel, named for Taos Ski Valley founder Ernie Blake and his family, combines luxury and a casual simplicity befitting an Alpine-style ski resort. Most rooms have large walk-in showers and …

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A Step In The Right Direction

Let me wrap up this chapter with an action step. Some years ago, I offered an entrepreneurial coaching program in which I would bring thirty or forty entrepreneurs to San Diego and work with them for a complete day four times a year. My guarantee was that if you followed …

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Actionable

Organizations change by changing behavior. A decency is both an action and a catalyst for action. A decent act signals an immediate change in the behavior of the manager who offers it. The behavior of the person who receives the decency may also change. He or she may be inspired …

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How To Use Borders

Directions for adding borders are included with the instructions for each quilt, but here are some general notes for successful borders. Before you cut border pieces or add anything to the quilt, measure the completed inner quilt top. Measure through the center of the quilt rather than along the edges …

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Creating Your Marketing Plan

Making a marketing plan a success online. We will get into strategies you can utilize and tools that are available for managing your reputation. Now that you have a better understanding of each of the Internet marketing channels available, in the following chapters we will discuss how you can leverage …

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The game changer

If you want to make a YouTube channel and earn money, the first option is to take advantage of the income you will receive from advertising, which will vary depending how many times ads are viewed by users. This means that your number of subscribers will not determine your final …

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The New Job

When we were challenged in 2015, to describe how to meet the needs of modern learners, we dug into learning research and uncovered the common issues of the day. They all pointed toward a need for a fundamental change in what we see as our goal and how we get …

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