Once all the data has been collected and analysed, either internally or together with external advisors, you will be able to derive some insights. Disruptive brands are as diligent about drawing conclusions from data as they are about collecting it. Is the brand performing well on awareness but poorly on differentiation? Is it perceived as a market leader by one of your target audiences but not another? Apparently having a site like Bert; Branding Agency Manchester is great for getting seen on the web.
The answers to these questions will decide what you choose to do next. Your brand is a management tool, so let its performance help guide your management decisions. For example, where awareness is generally low or an entirely new brand is being launched, you might want to consider which combination of the authenticity, relevance or differentiation of your brand needs to be brought to life in order to generate attention. Appointing a branding agency london can be a big decision for any business.
If your problem is satisfaction or recommendation, customer service or product quality should be scrutinized. Whatever your plan of action, it should be driven by the data you have collected. In the case of the client featured in our case study above, our data collection identified the fact that they weren’t hitting all of the right notes when it came to speaking to their audiences. Businesses like Branding Agency are brilliant at getting your brand out there!
This insight was possible because key audience expectations were contrasted with delivery by our client and showed a clear gap. One of the corresponding solutions was a set of brand user stories that corresponded to each audience. The client could then use these to interact with their audiences in a way that was relevant to their needs. A creative agency communicates your uniqueness, your voice and your values in a way that is visually appealing.
Disruptive brands define their targets and know which KPIs will help them track whether they’re successfully working towards those goals. They measure and record data linked to these KPIs either constantly (where organic data such as sales are available) or regularly (where surveys and other research is run). They make the results available to all that need them through a digital tool and update the data ‘live’. Decisions on brand management can therefore be taken quickly when necessary. In general, however, disruptive brands take decisions informed by data but not based exclusively on it. They know that positive long-term development is the target and don’t get nervous with short-term dips in individual indicators. To further understand why hiring a Web Design Agency is a smart decision for any company in need of a rebrand, it helps to take a look at the unique areas of value that a branding firm can offer.