Failing Business

Just because it is social media doesn’t mean it shouldn’t use all the same principles as direct-response marketing. It’s been 40 years or more since I replaced old-fashioned prospecting grunt work for a 100% measurable way to attract a predictable, reliable stream of ideal clients. Success at …

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A Step In The Right Direction

Let me wrap up this chapter with an action step. Some years ago, I offered an entrepreneurial coaching program in which I would bring thirty or forty entrepreneurs to San Diego and work with them for a complete day four times a year. My guarantee was that if you followed …

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Actionable

Organizations change by changing behavior. A decency is both an action and a catalyst for action. A decent act signals an immediate change in the behavior of the manager who offers it. The behavior of the person who receives the decency may also change. He or she may be inspired …

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Creating Your Marketing Plan

Making a marketing plan a success online. We will get into strategies you can utilize and tools that are available for managing your reputation. Now that you have a better understanding of each of the Internet marketing channels available, in the following chapters we will discuss how you can leverage …

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The game changer

If you want to make a YouTube channel and earn money, the first option is to take advantage of the income you will receive from advertising, which will vary depending how many times ads are viewed by users. This means that your number of subscribers will not determine your final …

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The New Job

When we were challenged in 2015, to describe how to meet the needs of modern learners, we dug into learning research and uncovered the common issues of the day. They all pointed toward a need for a fundamental change in what we see as our goal and how we get …

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